GENERAL ACCOUNT PROFILE

Our Mission:
To provide our customers with . . .

Our History:
Our company was founded in 1963 by Max Frandzel, who is still active in the day-to-day business of the company. We maintain a large inventory based on the premise, "if you don't have it, you can't sell it." Because of this principle and commitment to our customers, Mid-West Lighting has become one of the largest independent wholesale lighting companies in the United States. Even so, we have never lost touch with our original core philosophy: to provide the utmost value and service to our customers and vendors – the two most important components of our business.

Our Customers:
Mid-West Wholesale Lighting is pleased to provide products and services to the following markets:
· National Accounts - Retail Stores, Commercial and Industrial
· Contractors - Electrical and General
· Building Management and Building Owners
· Designers - Commercial and Residential
· Retail Trade

Our Services:
Mid-West provides the following services and strengths:
· Detailed Product Knowledge - Constant training and product seminars give our employees superior knowledge of products and their correct use in this constant, evolving market.
· Dedicated Account Support
· Knowledgeable Customer Service Employees to take your calls
· Multiple Trucks for daily local deliveries
· Same-Day Turnaround for large job shipments
· Over a Million Dollars+ worth of merchandise in stock
· Hands-On Support for freight claims
· Toll-Free Phone and Fax lines for customer convenience
· Dedicated (bonded) Stock for major jobs and national accounts
· E-Mail availability to maintain communication with customers, vendors and sales
· Web Site access to see our latest sales, company news, company directory, and direct access to our vendors' web sites as well

Systems and Service:
Mid-West's telephone systems and faxes are available to our customers through toll-free 800 numbers. We have implemented a simple shipping system that allows for quick check of items received at the job site. Because we dedicate and stock material to supply jobs on a required basis, we are able to allocate and work with our vendors to keep the pipelines flowing. Our jobsite take-off service is a convenient service to contractors, designers and homeowners. This gives our sales team a more “hands-on” approach to the job – which relates into a more accurate lighting design and fixture selection.